Capturing Interest
Everyone loves a good story. One way to capture a reader's interest is to use a story to highlight a company's strength or to create a sense of community. Information Specialists prides itself on creating unique ways to engage a target market.

One company provided services to clients who needed training materials for complex software programs. Information Specialists underscored the company's superior services and enlivened its Web site's content by creating fun, quirky leads such as,

To promote a capital campaign for a landmark church, we created a timeline, which highlighted the church's role in American history and the Episcopal Church. The timeline was displayed as a series of panels and renewed a sense of pride and commitment among the congregation.

Comprehensive & Coherent Content
Digital migration or video asset preservation are not terms that corporate executives readily understand. Yet, by law, publicly traded companies must preserve every video ever produced by the corporation in a format that is accessible. Our job was to create content that would

• Clearly set forth the challenge
• Present viable and easily understood solutions
• Demonstrate the client's unique expertise in digital migration.

We created content both for a brochure and the client's Web site—not only meeting, but exceeding, our client's expectations.

Quality Counts
The best content commands your attention. Yet, it also must be clear, concise and grammatically correct. Why? Because content reflects your company or organization's professionalism;

• Poorly organized information
• Grammatical mistakes
• Misspelled words
• Inconsistent style

diminish your image and call into question the quality of your products or services.

One client uses our editorial services for publications such as its magazine, "HaShiur."